Our Expertise

Ecommerce Tracking

Ecommerce tracking requires a specific approach to effectively measure purchase journeys, from product to cart to transaction. We master the main ecommerce CMS and server-to-server tracking for reliable conversion measurement.

EcommerceShopifyWooCommercePrestaShopSyliusBigCommerceServer-to-Server
← Data Tracking & Server-sideServices

Our Ecommerce Tracking Expertise

GA4 ecommerce tracking implementation on main CMS: Shopify, WooCommerce, PrestaShop, Magento, Sylius, BigCommerce
Server-to-server tracking configuration to secure transactions and improve data quality
Complete ecommerce tagging plan: view item, add to cart, begin checkout, purchase, refund
GA4 ecommerce parameters management: products, cart, transactions, promotions
Integration with payment platforms and offline conversion tracking
Measurement optimization for multi-currency and multi-store sites

Focus

  • Audit of existing ecommerce tracking and identification of measurement gaps
  • Ecommerce tagging plan adapted to your CMS (Shopify, WooCommerce, PrestaShop, Magento, Sylius, BigCommerce, etc.)
  • GA4 ecommerce events implementation with product, cart and transaction parameters
  • Server-to-server tracking configuration to secure critical transactions
  • Integration with payment platforms and offline conversion tracking
  • Management of specific cases: refunds, multi-step orders, abandoned carts

Deliverables

  • Prioritized and validated ecommerce tagging plan
  • Complete GA4 ecommerce tracking implementation on your CMS
  • Server-to-server tracking configuration for transactions
  • Ecommerce KPI tracking dashboard (revenue, average cart, conversion rate)
  • Functional QA and automated testing on key ecommerce events
  • Technical documentation and operations guide for internal teams

Our Services

Shopify Tracking

Complete GA4 tracking implementation on Shopify: native configuration, Google & YouTube, GA4 ecommerce events, server-to-server tracking via webhooks, conversion and ROAS measurement.

WooCommerce Tracking

Ecommerce tracking configuration on WooCommerce: GTM integration, GA4 ecommerce events, server-to-server tracking, transaction measurement and conversion optimization.

PrestaShop Tracking

PrestaShop ecommerce tracking implementation: GA4 configuration, GA4 ecommerce events, server-to-server tracking, payment module integration, commercial performance measurement.

Magento Tracking

Magento ecommerce tracking configuration: GA4 implementation, GA4 ecommerce events, server-to-server tracking, multi-store management, complex purchase journey measurement.

Sylius Tracking

Sylius ecommerce tracking implementation: GA4 configuration, GA4 ecommerce events, server-to-server tracking, Sylius API integration, commercial performance measurement.

BigCommerce Tracking

BigCommerce ecommerce tracking implementation: GA4 configuration, GA4 ecommerce events, server-to-server tracking, BigCommerce API integration, commercial performance measurement.

Server-to-server ecommerce tracking

Server-to-server tracking setup to secure ecommerce transactions: webhooks, API, consent-free measurement, conversion data quality improvement.

Ready to secure your data?

Let's discuss your tracking, compliance, or activation challenges during a free first consultation.

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