Our Expertise
Google Analytics 4 Tracking
Google Analytics 4 is a free tool organized around efficient data collection. Based on a user / event + parameter model, which can be grouped into sessions. The data schema is practical and relatively flexible.
GA4Google AnalyticsBigQueryConsent ModeAttribution
Our GA4 Expertise
GA4 tagging plan aligned with your business KPIs
Configuration of multi-channel attribution reports, cohort analysis and funnels with duration between steps
Native integration with Google Ads to analyze campaigns and use GA audiences in remarketing
Raw data export to BigQuery for advanced analyses exceeding native tool limits
Consent Mode configuration to manage data modeling without consent
Focus
- Audit of existing GA4 implementation and identification of measurement gaps
- Detailed tagging plan: events, parameters, conversions and user properties
- Advanced reports configuration: multi-channel attribution, cohorts, funnels
- Google Ads integration and audience configuration for remarketing
- BigQuery export and data modeling for advanced analyses
- Consent Mode configuration for GDPR compliance
Deliverables
- Prioritized and validated GA4 tagging plan
- Complete configuration of web/app streams, events and conversions
- Custom reports and KPI tracking dashboards
- BigQuery export configured with schema documentation
- Operations guide and internal team training
- Functional QA and automated testing on key events
Ready to secure your data?
Let's discuss your tracking, compliance, or activation challenges during a free first consultation.