Our Expertise
Lead Gen Tracking
Lead gen tracking goes beyond simply measuring form submissions. For complete formula-by-formula analysis, connecting CRM with a data warehouse is essential. We create reports for consented users who have filled out a form to create a true user identity profile.
Our Lead Gen Tracking Expertise
Focus
- Audit of existing lead gen tracking and identification of improvement opportunities
- form tracking implementation (see our dedicated expertise on
- CRM data warehouse connection architecture design
- Creation of reports for consented users with complete identity profile
- Data enrichment with user journey, traffic source and behavior
- Data integration for sales teams (phone, in-person)
Deliverables
- Prioritized and validated lead gen tagging plan
- Complete form tracking implementation
- CRM data warehouse connection architecture deployed
- Consented user reports with complete identity profile
- Lead gen KPI tracking dashboard (conversion rate, lead quality, cost per lead)
- Technical documentation and operations guide for internal teams
- Sales team training on using reports
Our Services
Form Tracking
Complete form tracking implementation: field filling, submission, steps, validation. See our dedicated expertise on
CRM Data Warehouse Connection
Design and deployment of connection architecture between your CRM and a data warehouse for complete formula-by-formula analysis and data enrichment.
Consented User Reporting
Creation of reports for consented users who have filled out a form, with a complete identity profile including journey, traffic source and behavior.
Lead Gen Analytics
Advanced analytics setup to measure each form's performance, optimize qualified lead generation and improve campaign ROI.
Ready to secure your data?
Let's discuss your tracking, compliance, or activation challenges during a free first consultation.