Our Expertise

QR Code Tracking

QR codes can be interesting marketing levers, and it is useful to manage them well. We recommend using server-side GTM on a specific subdomain for maximum flexibility and reliable tracking.

QR CodesServer-Side GTMRedirectsUTMTracking
← Data Tracking & Server-sideServices

Our QR Code Expertise

Server-side GTM architecture on dedicated subdomain (e.g. qr.domain.com)
301 redirects to destination pages with UTM parameters for good tracking
Logging of all 301 redirects performed for anonymous statistics
Data collection without consent thanks to server-side GTM
Maximum flexibility to manage different QR codes and their destinations

Focus

  • Audit of current QR code usage and identification of needs
  • Server-side GTM architecture design on dedicated subdomain
  • 301 redirects configuration with adapted UTM parameters
  • Redirect logging setup for anonymous statistics
  • Consent-free collection configuration to measure usage
  • QR code usage tracking dashboard

Deliverables

  • Server-side GTM architecture deployed on dedicated subdomain
  • 301 redirects configuration with UTM parameters for each QR code
  • Redirect logging system for anonymous statistics
  • QR code usage tracking dashboard
  • Technical documentation and operations guide
  • Functional QA and redirect validation

Ready to secure your data?

Let's discuss your tracking, compliance, or activation challenges during a free first consultation.

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