Data Tracking & Server-side

Robust tagging plans (GTM, server-side) for reliable, decision-grade data.

GDPR Compliance

CMP, Consent Mode, and privacy by design to stay compliant without losing performance.

Cloud Data Engineering & Analytics

Scalable data architecture (BigQuery, Snowflake) with ETL/Reverse ETL to centralize flows.

Marketing Automation & AI

Automations and predictive models to personalize journeys and boost conversion.

Data-driven Media Acquisition

Performance-led media strategies (Google Ads, Meta, SEO) anchored on trustworthy data.

Data Visualization & BI Dashboards

Decision dashboards (Data Studio, Power BI, Tableau, Metabase) and bespoke dashboards to steer growth with data.

Google Analytics 4 Training

Learn GA4: data model, tagging plans, events, conversions, and decision-grade analysis.

Google Tag Manager Training

Master GTM: triggers, variables, dataLayer, QA, and advanced debugging.

Server-side GTM Training

Deploy GTM server-side: architecture, consent, enrichments, and routing.

Data Studio Training

Build actionable Data Studio dashboards: sources, light modeling, UX, and distribution.

BigQuery Training

BigQuery for analytics: GA4 schemas, analytical SQL, cost control, and best practices.

Data Marketing Training

Control your KPIs: measurement framework, UTMs, dashboards, and first-party activation.

See all trainings

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Conference write-ups and field notes from the team.

Conference11 October 2026

MeasureCamp Berlin 2026: the digital analyst moves from tracking to context

For the tenth anniversary of MeasureCamp Berlin: agentic BigQuery, HTML dashboards, server-side, bots and WalkerOS. The digital analyst moves from tracking to context.

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Woptimo

Data Marketing Agency expert in Tracking, Analytics, and Data Engineering. We transform complexity into growth.

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Data Tracking & Server-side
GDPR Compliance
Cloud Data Engineering & Analytics
Marketing Automation & AI
Data-driven Media Acquisition
Data Visualization & BI Dashboards

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75014 Paris, France
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