Our Expertise
Mobile App Tracking
Mobile app tracking requires a different approach from web. We mainly work with Google Analytics for app, recommending the combined use of Server-side GTM and Consent Mode for advanced analysis.
App TrackingGA4 AppSDKAppsFlyerDeep Links
Our App Tracking Expertise
Google Analytics for app implementation with adapted SDK tagging
Server-side GTM and Consent Mode configuration for advanced analysis
Hand-in-hand work with developers for clear view of events and parameters
Attribution management: installation sources (AppsFlyer recommended) and deep link tracking via notifications
Exploitation of GA4 reports adapted to app events (event flows)
Webview management with tracking continuity between native app and webview
Focus
- Audit of existing app tracking implementation
- App tagging plan: events, parameters and conversions adapted to mobile
- Google Analytics for app configuration with SDK and server-side GTM
- Attribution setup: installation (AppsFlyer/Adjust) and deep links
- Webview management to maintain tracking continuity
- Consent Mode configuration for GDPR compliance
Deliverables
- Prioritized and validated app tagging plan with technical teams
- Complete GA4 app configuration with SDK and server-side GTM
- Technical documentation for developers (events, parameters)
- Attribution and deep links configuration
- Functional QA and automated testing on key app events
- Operations guide and internal team training
Ready to secure your data?
Let's discuss your tracking, compliance, or activation challenges during a free first consultation.