Our Expertise
News Sites Tracking
News sites tracking requires a specific approach to measure real-time engagement, classify articles and precisely track Discover SEO traffic. We integrate this data with the rest of analytics for a complete view of editorial performance.
Our News Sites Tracking Expertise
Focus
- Audit of existing tracking and identification of improvement opportunities
- Real-time tracking setup to measure engagement
- Automatic article classification configuration
- Precise Discover SEO traffic tracking implementation
- Discover data integration with rest of analytics
- Engagement measurement: reading time, scroll depth, social shares
Deliverables
- Prioritized and validated news sites tagging plan
- Real-time tracking implementation with monitoring dashboard
- Automatic article classification configuration
- Precise Discover SEO traffic tracking integrated with analytics
- Editorial KPI tracking dashboard (engagement, virality, article performance)
- Functional QA and automated testing on key events
- Technical documentation and operations guide for editorial teams
Our Services
Real-Time Tracking
Real-time tracking setup to measure article engagement and virality, with monitoring dashboard and automatic alerts.
Article Classification
Automatic article classification configuration by category, theme and performance to optimize editorial strategy.
Discover SEO Tracking
Precise Discover SEO traffic tracking implementation with integration to rest of analytics for complete performance view.
Editorial Analytics
Advanced editorial analytics setup to measure each article's performance, optimize content strategy and improve engagement.
Ready to secure your data?
Let's discuss your tracking, compliance, or activation challenges during a free first consultation.